LINDA FRITSCHY INTERIOR DESIGNS
After nearly 30 years in the business, Linda Fritschy Interior Design came to us for help updating the design of their presentation materials. What began as an assignment to modernize the logo and brand design grew into an opportunity to completely redesign, revamp and reintroduce the brand. As designers, the opportunity to work with clients who were also designers, although a different type, was both exciting and inspiring. Our challenge was to design a brand that was a reflection of both their design business and the designs they create. Already an established, award-winning company, we sought to create a brand for Linda Fritschy Interior Design that captured their essence and a brand design that served as a canvas for showcasing their own designs.
In conjunction with the overall project, we created a mailer sent to 300+ current and past clients. The goal of the mailing was to capture repeat business, gain referrals, make Linda Fritschy Interior Design top of mind again and introduce their new brand.